Fundamentals
A collaborative conceptual project addressing the rising cost of food in New Zealand, aimed at forming a sustainable community by reducing food waste and alleviating the financial pressure on low-income groups.
All design decisions reflect the business's core values—simplicity, affordability, and essentiality—aiming to create a no-nonsense and trustworthy image for customers.
- Visual identity mockup applications -
- Iterations in Gif -
- Brand visual ID design-
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